The Korea Institute of Information and Commucation Engineering 2014; 12(4): 257-262
Published online December 31, 2014
https://doi.org/10.6109/jicce.2014.12.4.257
© Korea Institute of Information and Communication Engineering
Meta-analysis is a statistical integration method that delivers an opportunity to overview the entire result by integrating and analyzing many quantitative research results. This study will find meaningful mediator variables for criterion variables that affect purchase and repurchase intentions in e-commerce, on the basis of the results of a meta-analysis. We reviewed a total of 114 e-commerce studies published in Korean journals between 2000 and 2014, where a cause and effect relationship is established between variables that are specified in the conceptual model of this study. In this meta-analysis, the path between trust and purchase intention showed the biggest effect size. The second biggest effect size was found in the path between commitment and purchase intention, while the smallest one was obtained with perceived. Thus, we present the theoretical and practical implications of these results and discuss the differences among these results through a comparative analysis with previous studies.
Keywords E-commerce, Meta-analysis, Purchase intention, Satisfaction, Trust
The Korea Institute of Information and Commucation Engineering 2014; 12(4): 257-262
Published online December 31, 2014 https://doi.org/10.6109/jicce.2014.12.4.257
Copyright © Korea Institute of Information and Communication Engineering.
Soo-Tai Nam, Chan-Yong Jin, Jaesung Sim*
Wonkwang University, Wonkwang University, Mansfield University of Pennsylvania
Meta-analysis is a statistical integration method that delivers an opportunity to overview the entire result by integrating and analyzing many quantitative research results. This study will find meaningful mediator variables for criterion variables that affect purchase and repurchase intentions in e-commerce, on the basis of the results of a meta-analysis. We reviewed a total of 114 e-commerce studies published in Korean journals between 2000 and 2014, where a cause and effect relationship is established between variables that are specified in the conceptual model of this study. In this meta-analysis, the path between trust and purchase intention showed the biggest effect size. The second biggest effect size was found in the path between commitment and purchase intention, while the smallest one was obtained with perceived. Thus, we present the theoretical and practical implications of these results and discuss the differences among these results through a comparative analysis with previous studies.
Keywords: E-commerce, Meta-analysis, Purchase intention, Satisfaction, Trust